It was a pleasure to welcome the Korean startup accelerator, Y&Archer, and their 20 startups into the Hong Kong ecosystem last week.
On Monday, we partnered with them to launch the 'Asian Startup Conference & Demo Day', which was held at PMQ.
It was a fantastic event combining keynotes from VCs, roundtable discussions on accelerators, and pitches from a selection of our cohorts.
To celebrate our new partnership with Y&Archer, we hosted an event for our teams, investors, and startups to connect over pizza and another 'all you can drink' open bar.
Unfortunately, though, the bar wasn't stocked up with enough Soju. Lesson learned for next time! ;)
We're looking forward to returning the favour and next time visiting the ecosystem in Seoul!
At Betatron, we're focused on continuing to expand our network and developing mutually beneficial partnerships with other startup ecosystems around the world.
By doing so, and introducing startups, potential clients, mentors, and investors to one another, we can increase the "network effect", and ultimately, add even more value to our portfolio of startups.
If you're an accelerator based overseas and would like to explore collaboration with Betatron - reach out and let me know! :)
Have you watched someone use your product for the first time?
Last week's workshop was conducted by one of our mentors, Neil Williams, and was focused on 'User-Centered Research' and 'How To Approach Product Development'.
Many of our startups are currently optimizing features of their products.
However, before doing so (and spending precious time and money on development), an important exercise, which the majority of startups often overlook, is conducting user-centered research.
For example, watching users navigate through your app for the first time and observing what challenges they face.
Or, give someone a specific objective to achieve (like purchasing a product on your website) and record them doing so.
By conducting this research, you can immediately gain valuable insights and spot any potential UX issues which could be severely harming your success.
Are you tracking the right KPIs?
One of our current objectives is to ensure that our startups are heading in the optimal direction.
"Last week, we conducted intensive 'business deep dives' with the founders. They were valuable in terms of critically thinking through various elements of their businesses, and sets us up nicely for this week's focus; which is to set precise programme objectives for each startup." Nio Liyanage, our director, commented.
Knowing what to prioritize is a common problem which founders often face.
Should you be acquiring free or paid users right now?
Should you be enhancing your technology or validating your assumptions?
Should you be focused on fundraising or waiting until you hit a certain milestone?
Focusing on the wrong option can be incredibly costly.
Are you struggling with any of these issues and need our help?
Cohort 3 isn't far away...